Challenge
How can you successfully rebrand an HVAC company made up of engineers while finding a niche in the market?
Solution
I combined my strategic thinking and design skills to assist a local business-to-business company with its rebranding efforts. This project allowed us to define a unique position for the company, highlighting what sets them apart from the competition. The assignment involved not only strategic positioning but also the creation of an image library with their own distinctive style, the creative direction of their website, and the development of brand guidelines.
Image Library
Social Templates
